18 Best Love Flowers A Practical Guide to Romantic Flowers

18 Best Love Flowers A Practical Guide to Romantic Flowers SAT / ACT Prep Online Guides and Tips Buying flowers for a significant other can be a nerve-wracking experience. You want to choose a bouquet that’s in your budget, pretty, and will send the right message. Luckily, we’re here to help you craft the perfect bouquet of love flowers. In this article, we’ll first discuss what factors are important to consider when crafting romantic bouquets and Valentine’s flowers. Then, we’ll provide suggestions for the most appropriate flowers for the early phases of a new relationship, an established relationship, weddings, and anniversaries. We’ll wrap up with some flowers to avoid for romantic purposes. 4 Key Considerations When Creating a Romantic Bouquet There are several factors to consider as you try to choose the best flowers for love and romance purposes. Some are more practical, like cost and availability. But you should also consider the flower’s symbolic message and the personality of the recipient. Cost There are a couple of facets to cost: how much you can actually afford, and what cost level is appropriate for the occasion and relationship. Only you can really determine how much you can afford. But there are romantic flowers at pretty much all price points, and we’ve provided a helpful price index for all the flowers listed in this article: $ = 3 dollars per stem $$ = 8 dollars per stem $$$ = 8+ dollars per stem In terms of what is appropriate, in the early stages of a relationship, spending hundreds of dollars on an elaborate arrangement may come across as too much. You want to charm the recipient, not alarm them! However, it’s quite appropriate to be more extravagant in the context of a longer, more established relationship to mark significant milestones or occasions, if your finances allow it. For events like weddings, you might spend quite a lot on flowers. The Knot advises that you can expect to spend around 8% of your total wedding budget on all the flowers. For the budget-conscious, the Huffington Post has some sage tips on keeping wedding flower costs down. Buckets of wedding flowers could cost buckets of money! Seasonality/Availability/Climate Consider what love flowers are in season at any given point in time. Flowers that are in season locally will almost invariably be cheaper than something that has to be flown in from a thousand miles away. And some rarer flowers may simply not be available at particular points in the year. Seasonality is listed in this guide, but if you want further guidance as to what’s available at a given point in the year, consult with a florist. Additionally, flowers that do well in your particular climate will last longer and look better over time. This is especially true for any situation where the flowers will be outside and/or out of water for a long time. (Read: weddings). Symbolic Message After you’ve considered the practical parameters of your flower-buying endeavor, consider what the flowers you’re sending mean. Some meanings are obvious and well-known: red roses signify passionate love. Others, like the sweet pea, have less obvious meanings. (The sweet pea signifies lasting pleasure and bliss, FYI). However, the most meaningful bouquet will carry some symbolic significance beyond just â€Å"these flowers are pretty and I like/love you.† (That is a fine message to be sending! Just not the most thoughtful). There are also a few flowers you may want to avoid gifting due to their symbolic significance as specifically un-romantic flowers. See the last section of this article for a note on those. Ranunculus and white roses: means "you are charming," new beginnings, and soul deep love. Personality of the Recipient Unless someone actively dislikes flowers (which is possible and something you should try to find out before you give them to someone), most people will be happy to receive flowers of love from anyone they care about. However, for the most meaningful bouquet, consider the personality of the recipient. Are they a traditional romantic who would be happiest to get a bouquet of roses or lilies? Do they have subtle and subdued tastes better suited for lilac, aster, gladiolus, or sweet pea? Or maybe they are bold and unconventional and would appreciate bird-of-paradise or a potted orchid. Try your best to choose flowers that match the tastes of the recipient. Courtship and Early Romance Flowers When you’re trying to first express romantic feelings for someone or are in the earliest stages of a relationship, overly showy or intense flowers can come across as too much, too soon. However, subtler flowers with a more discreet message is a sweet and appropriate way to express romantic admiration. The following romantic flowers are excellent choices for the early stages of a new relationship. Aster Also called: Starwort, Michaelmas Daisy Cost Range (Per Stem): $ Seasonal Availability: Year-round; fall peak About This Love Flower The name â€Å"Aster† comes from the Greek and Latin words for â€Å"star.† Ancient Greek legend says the goddess Astraea looked down on earth from the sky and wept when she saw that there were no stars on earth. Her tears became the Aster flower. This flower represents daintiness, elegance, and small beginnings. It’s also a love talisman. These qualities make it an appropriate choice for the early stages of romance. The blooms are small and dainty and the flower comes in delicate, soothing colors of pink, white, purple, and blue. The aster expresses romantic admiration in a subtle and not overbearing way. Gerbera Daisy Also Called: Gerber Daisy, African Daisy, Transvaal Daisy Cost Range (Per Stem): $ Seasonal Availability: Year-round About This Love Flower The Gerbera daisy is a bright and cheerful flower that blooms in a huge variety of bright colors. They symbolize cheerfulness, joy, and innocence. Because they are fairly hardy and last well over a week when cut, they are a common bouquet flower at all times of the year. They are readily available for purchase and fairly affordable. Gerbera daisies will bring cheer in the early stage of a relationship as an early flower for love. Hyacinth Also Called: Hyacinthus Cost Range (Per Stem): $ Seasonal Availability: Winter, spring About This Love Flower The hyacinth flower gets its name from a Greek myth. Hyacinth was the young lover of Apollo, but Zephyr also admired Hyacinth. In his jealousy, he caused Apollo’s discus to strike Hyacinth, killing him. In his grief, Apollo transformed Hyacinth’s spilled blood into the hyacinth flower. As such, the hyacinth was dedicated to Apollo. Perhaps due to this myth, the hyacinth symbolizes young love. In 19th-century France, the flower communicated a kind of desperate, all-consuming love. The English connotation was more flirtatious and playful. In Victorian flower language, the different colors of purple, blue and white communicated different messages. Now, the message of young love remains, making hyacinth an ideal flower for a new courtship. Lilac Also Called: Syringa Cost Range (Per Stem): $ Seasonal Availability: Spring, summer About This Love Flower With its heady scent and clusters of tiny blooms, lilacs are a welcome sign of the coming summer. To the Victorians, this flower represented the first emotions of love. This symbolism still holds today, as the lilac represents the earliest blush of love and the beginning of summer. The lilac also represents the bittersweet sadness of new lovers when they are forced to part for even a moment. Lilac is not as commonly available for purchase as some of the other flowers described here. You probably won’t find it in the grocery store. However, it’s in many cutting gardens and you may be able to buy it through a dedicated florist. If you are lucky enough to have access to lilacs for cutting, a bouquet of fresh-cut lilac is a stunning gift for a new paramour. Ranunculus Also Called: Buttercup (some species in the genus) Cost Range (per stem): $-$$ Seasonal Availability: Year-round (winter-spring peak) About This Love Flower Small but lush ranunculus comes in many colors and makes a sweet bouquet. It sends the message that the recipient is charming and attractive- the perfect message for an early-romance gift! The message is the same regardless of the color, so pick whatever color your paramour will like best. These flowers can last up to a week in a vase. Valentine's Flowers and Romantic Flowers For a more established relationship, you may want to go with more opulent love flowers. Valentine’s day is a key occasion where your partner may want (or even expect!) beautiful flowers. We offer several floral options for a range of personalities and tastes that are appropriate for romantic occasions. Bird of Paradise Also Called: Strelitzia, crane flower Cost Range (Per Stem): $$ Seasonal Availability: Winter, spring (tropical climates) About This Love Flower The exotic and striking Bird of Paradise is named for the tropical bird that it resembles. This showy flower signifies the wonderfully unexpected, magnificence, paradise, royalty, and joyfulness. For a lover who is bold and unconventional, an arrangement with bird of paradise captures an exuberant, opulent spirit. This makes it a perfect romantic flower for the right personality. This flower of lovesis native to South Africa. As the Bird of Paradise thrives in heat and humidity, they can be somewhat expensive outside of those climes. However, this flower is worth springing for to commemorate a truly special occasion! Carnations (Red) Also Called: Dianthus Caryophyllus, Clove Pink Cost Range (Per Stem): $ Seasonal Availability: Year-round About This Love Flower The hardy carnation is thought to be native to the Mediterranean region. The carnation has historically been associated with love and marriage. Renaissance portraits often depicted betrothed couples holding a carnation. Red carnations in particular send a message of intense love and admiration. Red carnations are an affordable Valentine bouquet option when other Valentine’s day flowers are out of reach of your budget. They are a good option for affordable love flowers and romantic bouquets in general. They can last up to three weeks when cut and communicate passionate love without breaking the bank. Gladiolus Also Called: Gladiola, Sword Lily Cost Range (Per Stem): $ Seasonal Availability: Year-round, summer peak About This Love Flower With its blade-like sheaf of blooms, the gladiolus indicated to the Victorians that the receiver had pierced the sender’s heart. Now the flower symbolizes grace, fidelity, honor, and a strong character. Gladiolus is an excellent flower to express deep admiration for a significant other. It is especially appropriate for a more subtle personality- the type of person who might be overwhelmed by an enormous bouquet of oriental lilies or two dozen red roses. Lily Also Called: Lilium Cost Range (Per Stem): $$-$$$ Seasonal Availability: Year-round About This Love Flower The lily is known for its notably sizable blooms. The genus has incredible variation in color and pattern. The lily has been a sacred flower since ancient times. In the ancient near east it was associated with Ishtar, the goddess of love and fertility. Similarly, in Rome, the lily was a symbol of Venus; in Greece, a symbol of Hera. As Christianity overtook older traditions, the lily came to be associated with the Virgin Mary. In the Victorian era, it was the highest flattery to compare a woman to the Virgin Mary. As such, comparing a woman to a lily, Mary’s emblem, was to pay her high honor indeed. The white lily in particular symbolized purity, chastity, innocence, and modesty. The connotations of purity still persist somewhat, particularly with the white lily. However, lilies have also come to signify perfection, majesty, and excellence. Thus, it is a high compliment to gift someone lilies. Many consider lilies to be an incredibly romantic flower. As a showy and even bombastic floral option, lilies are one of the most striking and magnificent flowers of love. For a Valentine’s bouquet or other romantic occasion, lilies are an excellent choice. However, note that lilies are very poisonous to cats. So only give in a cat-free household! Or if your significant other has a cat, consider sending the flowers to their workplace if you know they won’t mind. Orchid Also Called: Orchidaceae Cost Range (Per Stem): $$-$$$ Seasonal Availability: Year-round About This Love Flower The tropical orchid family includes some of the most prized and exquisite of flowers. There are over 28,000 orchid species, displaying an astonishing variety of color, shape, size, and scent. The orchid symbolizes the exotic, the ecstatic, and the luxurious. It also signifies mature elegance, beauty, and refinement. However, orchids are not particularly common as a cut flower. This is because the actual flower stems are short, making the flowers incredibly hard to maintain in a bouquet. It’s more common to give an orchid as a potted houseplant. If your significant other has an interest in horticulture and would actually enjoy taking care of a plant, the orchid can be a romantic choice. The orchid is a meaningful romantic flower for love that sends the message that the receiver is highly prized and valued. But again- make sure your partner won’t be irritated that they need to take care of a plant! Roses (Red, Purple, or Orange) Also Called: Rosa Cost Range (Per Stem): $-$$$ Seasonal Availability: Year-round About This Love Flower Roses are associated with love and romance and have been for centuries. In ancient Greece, the red rose was associated with Aphrodite, goddess of love. It was also an emblem of her Roman counterpart, Venus. To the Victorians, the rose signified love, and the deeper the love, the deeper the color. Red roses meant passionate love. Today, the rose is still primarily associated with love and beauty. Red roses in particular carry the signal of passion, desire, and romantic love. Today, red Valentine roses have become so ubiquitous as to be almost cliche. However, while red roses are undeniably love flowers, Valentine’s day may not actually be the best occasion to gift them. The flowers will be dramatically more expensive (think up to 400% increase in cost). The blooms themselves may also be of lower quality. So for Valentine’s flowers, consider expressing your flower-love some other way. Say, with one of the other blooms in this section! If you must do Valentine’s day roses, consider opting for another color. Purple and orange roses also have romantic messages, and can make truly striking arrangements. Purple roses send a message of enchantment. Lavender roses connote love at first sight. A deeper purple speaks of majesty, fascination, and adoration. That’s a romantic message for sure! Purple roses are especially appropriate for a significant other with a mystical turn of mind. Orange roses mean fascination, desire, passion, and energy. It’s a supercharged, zingy romantic flower. Coral roses convey an intense desire. Sweet Pea Also Called: Lathyrus odoratus Cost Range (Per Stem): $ Seasonal Availability: Winter, spring About This Love Flower The sweet pea is native to the Mediterranean. This climbing flower emits a sweet honeyed scent when it blooms. With its profusion of blooms, it’s a well-loved choice for cutting gardens. It’s a little more difficult to find for purchase, but a specialty florist should be able to point you in the right direction. These blooms come in many colors, most commonly whites, pinks, blues and purples. The sweet pea was a hugely popular flower during the Victorian era, when it symbolized lasting pleasure and easy luxury. The sweet pea still symbolizes pleasure and bliss. If you’re looking for unique and sweet flowers for Valentine’s day or another romantic occasion, sweet peas fit the bill. Tulips (Red or Purple) Also Called: Tulipa Cost Range (Per Stem): $-$$ Seasonal Availability: Winter, spring About This Love Flower Originally native to the mountains and steppes of central Asia, the perennial tulip has become one of the most popular flowers worldwide for both gardens and bouquets. The tulip is a romantic flower, whose strongest symbolic associations are with love and creativity. However, red and purple are the most romantic tulip colors by far. Red tulips signal a declaration of love. This symbolism comes from Persia. There, it’s said that the red of the petals represent the fire of the suitor’s love. The black center is the suitor’s heart, burned to coal by the strength and heat of their love. Purple tulips signify royalty. For an extra-special bouquet, consider mixing red and purple tulips. If you’re looking for an alternative to Valentine roses, tulips are a great choice. Tulips make great love flowers because of their vibrant blooms and meaningful symbolism. They also last a decent amount of time- about ten days- when cut. The Best Wedding Flowers Pretty much all of the flowers already mentioned would be appropriate for wedding bouquets, boutonnieres, centerpieces, etc. However, several additional flowers are particularly well-suited to weddings. Calla Lily Also Called: Zantedeschia aethiopica, arum lily, trumpet lily Cost Range (per stem): $$-$$$ Seasonal Availability: Year-round (summer peak) About This Love Flower The calla lily is named for the Greek word for â€Å"beautiful.† Interestingly, the calla lily does not actually have a bloom. The part we think of as the flower is actually a leaf. They come in many colors, including bright orange and striking purple. However, they are most commonly used for weddings in their white incarnation. Calla lilies symbolize majestic beauty. White calla lilies represent purity, modesty, marital bliss and devotion. Purple calla lilies would also be appropriate, as they symbolize royalty and passion. Calla lilies come in both large and small varieties, making them ideal for both bouquets and boutonnieres. Lily of the Valley Also Called: Convallaria majalis, May bells Cost Range (Per Stem): $$ Seasonal Availability: Year-round, spring peak About This Love Flower The humble but striking lily of the valley was the emblem of the Norse goddess of the dawn, Ostara. In Christian lore, it’s said that the lily of the valley sprang from the tears of Mary as she wept at the cross. The lily of the valley represents purity, sweetness, and a renewal of happiness. This makes it a great choice for a wedding bouquet- especially one that’s not too neat or fussy. It’s fairly expensive on a per-stem basis. But only a few are necessary to make a beautiful bouquet. It can also be accented nicely with other flowers. Orange Blossom Also Called: Citrus Sinensis Cost Range (Per Stem): Not a typical bouquet flower; discuss with a florist Seasonal Availability: Spring About This Love Flower When the orange tree blooms- usually in April- it bears beautiful, fragrant white flowers. These flowers are closely associated with weddings in many cultures. It’s said that the crusaders brought the practice back to Europe from the Middle East, where Saracen brides wore the blossoms as a symbol of fecundity. In Victorian England the blossoms came to signify a bride’s purity. In Japan, orange blossoms symbolize chastity and eternal love. The blossoms have remained symbolic of a fruitful marriage, loveliness, and innocence. For a traditional (and pleasantly fragrant) wedding flower experience, use orange blossoms in the bridal headpiece or bouquet. Roses (White) Also Called: Rosa Cost Range (Per Stem): $-$$$ Seasonal Availability: Year-round About This Love Flower The white rose bears many different shades of meaning. It’s said that white roses accompanied the birth of Aphrodite from the sea. In the Christian era the white rose was associated with the Virgin Mary. To the Victorians, it signified chastity and innocence. The white rose most traditionally symbolizes purity. However, it also symbolizes new beginnings, loyalty, and soul-deep love. This make it a very appropriate wedding flower. Cream roses in particular are considered very bridal flowers. Stephanotis Also Called: Madagascar jasmine, bridal flower Cost Range (per stem): $ Seasonal Availability: Year-round About This Love Flower White, trumpet-shaped Stephanotis is native to Africa and heavily perfumed. Its also the quintessential wedding flower, as it symbolizes marital happiness. Its delicate blooms, sweet scent, and symbolic meaning make it an extremely popular flower for wedding bouquets and boutonnieres. It can be a filler in an arrangement with larger blooms, or clusters of stephanotis can be the focal point. Wedding Anniversary Flowers When you’re picking flowers for a wedding anniversary, first ask yourself: Do I want to give the traditional flower associated with the anniversary, or do I want to branch out? If your spouse doesn’t even know that there are specific anniversary flowers, you’re probably better off choosing something you know s/he will appreciate. Any of the romantic flower choices could be good choices for anniversary flowers. If, however, your think your spouse would appreciate receiving the traditional anniversary bouquet for your designated year of marriage, here’s a chart with the breakdown. (Note that past the fifteenth year, there aren’t flowers for every year anymore!) Chart Anniversary Flower 1st Carnation 2nd Lily of the valley 3rd Sunflower 4th Hydrangea 5th Daisy 6th Calla lily 7th Freesia 8th Lilac 9th Bird of paradise 10th Daffodil th Tulip 12th Peony 13th Chrysanthemum 14th Orchid 15th Roses 20th Aster 25th Iris 30th Lily 40th Gladiolus 50th Yellow roses and violets This could be a beautiful anniversary bouquet. Love Flowers To Avoid You have a lot of options for flowers of love. But what about flowers you should avoid? Here are a few types of flowers you may want to leave out of your romantic bouquets. Yellow Flowers Yellow flowers typically symbolize one of two things: platonic friendship or jealousy. Neither of these are particularly auspicious messages for romance. I’m not saying you can never send yellow flowers to someone you're in a relationship with: if yellow is their favorite color, or you have an established relationship and you want to send some cheer, yellow might be appropriate. But early in a relationship, you may want to avoid yellow’s ambiguous symbolism. Flowers With Un-romantic Symbolism In addition to yellow flowers, there are several other plant varieties that don't lend themselves to very romantic messages: A gift of narcissus indicates that the recipient is self-obsessed and egotistical. Not the most heartfelt and romantic message! Lavender signifies distrust, perhaps because it was frequently used to conceal unpleasant odors. A striped carnation signifies refusal of love. Snapdragons signify both graciousness and deception, so this is another flower that may be fraught with romantic peril. You might want to avoid these blooms. Flowers That Will Poison Your Pets or Children Nothing kills romance faster than a dead puppy. If your beloved has pets (or children) at home, avoid giving flowers that are poisonous to the household denizens! Some of the biggest poison culprits are lilies and calla lilies. You can look up other plants poisonous to children here and other plants poisonous to pets here. Remember, roses are edible- making them pretty much non-toxic to all! So they're generally a safe bet. Flowers That Trigger Allergies Does your beloved get hay fever? Then there are a few flowers you should avoid, unless you want them to sneeze whenever they get too close to your bouquet! The asteraceae family may trigger allergies. This family includes asters, dahlias, daisies, Gerbera daisies, and chrysanthemums. Lilies also have pollen, but you can trim off the stamens before gifting the flower, eliminating the problem. In general, flowers with smaller blooms produce more pollen than larger flowers, making them more of an issue for allergy sufferers. Definitely not a great flower for love! So definitely don't pick poisonous yellow flowers with lots of pollen! Key Takeaways: Finding the Perfect Love Flowers When it comes to buying romantic flowers, not all blooms are created equal! When choosing the best bouquet for a loved one, you’ll need to consider: Price: What can you afford, and what’s appropriate to spend? Seasonality/availability: what flowers are available? Symbolism: What flowers send the most appropriate symbolic message? Personality of the recipient: What flowers match the recipient’s style, taste, and personality? Different flowers are potentially appropriate for different points in a relationship. Flowers particularly appropriate for early in a courtship include the aster, the gerbera daisy, the hyacinth, the lilac, and the ranunculus. Blooms well-suited to romantic occasions and Valentine’s bouquets include the bird-of-paradise, red carnations, gladiolus, lilies, orchids, roses (orange, red, or purple), the sweet pea, and red or purple tulips. The most appropriate wedding flowers include the calla lily, the lily of the valley, orange blossoms, white roses, and stephanotis. For wedding anniversaries, you can give your significant other either the designated anniversary flower for your years of marriage or an appropriately romantic bouquet of your choosing. Here’s what you should avoid when crafting a romantic bouquet: Yellow flowers- they mean either platonic friendship or infidelity Flowers with negative or ambiguous symbolism, like narcissus, lavender, striped carnations, and snapdragons. Flowers poisonous to any pets or children that live at the recipient’s home Blooms that will trigger allergies, if the recipient has them Armed with this info, you’re ready to craft the most romantic bouquet the world (or at least your paramour) has ever seen!

Digital technology Essay Example | Topics and Well Written Essays - 2250 words

Digital technology - Essay Example With his Star Wars prequel trilogy and his special effects company Industrial Light and Magic (ILM) he has pounded the movie industry over the head with an abundance (in some cases an overabundance) of digital effects. Nearly every shot in each of the three movies contains some kind of digital effect. The volume of work that was produced might lead people to expect a diminished quality of the work since there is so much that was being attempted. But the truth is that the art form of digital effects was improved by leaps and bounds. Beginning with Episode I: The Phantom Menace, the animation and rendering of skin and texture on digital characters and environments was a huge leap. The techniques that were developed in that movie seem to have inspired many filmmakers since to use similar methods. Suddenly, things that were thought to have been impossible to do in a movie were now possible. Filmmaker Peter Jackson realized this, which was one of the reasons why he decided to make The Lord of the Rings trilogy. Digital effects aided him immensely in making his own trilogy. Another way that the methods of George Lucas aided Peter Jackson's team was in previsualization. Previz, as it is usually called, allows a director and effects team to see what shots in the movie will look like before actual shooting begins. Previz used to only consist of storyboards, hand drawn pictures of the shots that didn't move. But Lucas invited Jackson and his team to Skywalker Ranch to have a look at their previz department, which was using computer aided storyboards. They were crude computer models, lesser versions of what would appear on screen, but they allowed for moving pictures instead of the still photos that drawn storyboards are. Based on this one could conclude that The Lord of the Rings movies almost couldn't have been created without the pioneering of George Lucas. This is true, but only in some ways. The work begun by ILM did enable Weta to have a beginning point but they did not simply slavishly copy the techniques. Peter Jackson encouraged Weta to develop their own techniques that built upon the ones achieved by ILM. The main difference between the techniques of both effects houses is the creation of their digital characters. Both effects houses were faced with the daunting tasks of creating digital characters that were important parts of the story and had to give actual performances. ILM had to create Jar Jar Binks and later Yoda while Weta had to create Gollum and Treebeard. But while ILM mainly stuck with the process of key frame animation for creating their characters (with the exception of using the actor Ahmed Best for some motion capture and on set work), Weta used a variety of techniques to bring their characters to life. They used Andy Serkis as an on set actor while filming to give the animators a reference for what Gollum would be like as a character and how he would move around. This also helped with the interaction between the digital character and the actors on set. After filming was completed Andy was put into a motion capture suit to record his movements for the computer. This helped immensely with the animation because every movement did not have to be controlled and created by the animators. It already existed from Andy Serkis' performance. Another method they used was to scan Serkis' face and use it as a model to design the face of the character. Since Gollum retained Serkis' facial characteristics the

Karl Max Essay Example | Topics and Well Written Essays - 250 words

Karl Max - Essay Example Karl Max Karl Max happens to be one of the most eminent and riveting sociological philosopher this world has ever seen and his sociological ideas are still appreciated among millions of people around the globe. In this excerpt, the writer sets out to make the readers realize why the various precious works of Max need to be thoroughly analyzed once again with a new spirit, and why his certain ideas are sadly misunderstood among various people. The writer has mentioned an array of innovative ideas as to how people manage in attributing different meanings to the various sociological theories of Max, and why any single authentic meaning cannot be extracted out of even a single paragraph from Max’s any work. Basically, the context in which the writer strives to convey the message is quite unique in its kind because the various ways illuminated in the text by the writer happen to be extremely successful in making the readers realize the bedrock of misunderstandings erupting from the complex philosophical works of Marx. It is easy to identify after reading the text that the key element of any work written by Max is the usage of extremely complex philosophical terms that are not only hard-to-get-familiar-with but, they are also used by Max himself in different ways in his own various works. This implies that if in one work, one certain term is employed by Max to convey any particular meaning then in the next work, he amazes and confuses the readers by using that same term for producing a totally different idea.

Tiger Energy Drink Marketin Plan Essay Example for Free

Tiger Energy Drink Marketin Plan Essay 1. 0. Executive Summary Tiger Energy Drink offers their consumers â€Å"a unique product endowed with different usage alternatives† providing a beverage focused on positive effects of an energy drink and guarana with an amazing sweet taste. Tiger Energy Drink is an alternative to tea and coffee and can be consumed cold or hot depending on the preference. It has a very sweet taste -not too much intense- and can be consumed as a regular beverage. Tiger is positioned itself as an alternative to coffee since it offers a great variety of caffeine (guarana) and other energy drink since it offers different flavors. Guarana, the main ingredient of the Tiger energy drink, has a cognitive effect. A 2007 human pilot study assessed acute behavioral effects to four doses (37. 5 mg, 75 mg, 150 mg and 300 mg) of guarana extract. Memory, alertness and mood were increased by the two lower doses, confirming previous results of cognitive improvement following 75 mg guarana. Some research also shows that Guarana has antioxidant and antibacterial effects, and also fat cell reduction. The target audience is working class and is primarily males and females between 25 – 40 ages. The majority consumer group of Tiger Energy Drink includes white-collar workers who spend long hours in office, working parents and young adults. 2. 0. Situation Analysis Tiger, founded 6 months ago by 2 entrepreneurs, is about to enter the competitive energy drinks market in Turkey. Although Energy Drinks market is considerably small, its annual growth rate is around 30% and the market is the most profitable segment of the non-alcoholic beverages market. The existence of big players and many cheaper outlier products will make it difficult for Tiger to establish a strong brand and market share in the short term. In order to do that, Tiger will differenciate in product flavors, hot or cold use opportunities and varied serving sizes. Of course, careful targeting of specific segments and supporting marketing activities will be the key to success. 2. 1. Market Summary Energy Drink market in Turkey consists of 0,35% of the whole non-alcoholic beverage market in terms of the market volume. The total volume of non-alcoholic beverages in Turkey is 7,2 billion liters, whereas Energy Drink’s volume is 25,5 million liters. On the other hand, when the market value is taken into consideration, Energy Drink market gets 3,5% of the whole non-alcoholic beverages market. The value of the whole non-alcoholic drinks market is 8,5 billion TL, and Energy Drinks’ share is 298 million TL. While the average value per liter in non-alcoholic beverages market is 1,18 TL, The same ratio becomes 11,66 TL in case of Energy Drinks. Therefore, it can clearly be seen that this segment is quite lucrative and profitable. The sub-markets, from the biggest to smallest, are water, tea, carbonated drinks, non-carbonated drinks (e. g. ice tea) and coffee markets. Although, its size is small, Energy Drink market has a steady 30% annual growth rate. Energy Drink consumers are usually in the 25-40 age range, upper income level white collar people. However, cheaper products were able to penetrate low and mid income level segments too. These include truck drivers and blue collar workers. Energy Drinks are consumed in many different occasions. The need of concentration and productivity defines their daytime use whereas the need of fun and high energy defines their nighttime use. The table below shows how Tiger addresses the basic needs of its targeted segments. Targeted Segment| Customer Need| Corresponding Feature/Benefit/Product| All Segments| Wake-up in the morning| Tea flavored, hot or cold consumption optioned Tiger (B vitamins and thein)| Students Professionals| Concentration and Productivity in daytime and work activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana)| | Fun and High Energy in nighttime activities| Orange, Melon or Tropical Mix Tiger drinks (Guarana, Ginseng, Taurin)| 2. 2. SWOT Analysis Tiger has several strengths which do not exist in Turkish market. However, lack of brand awareness and image is the most important weakness. The fact that the competition is well established could be identified as the strongest threat. Finally, the fast growing and profitable structure of the energy drink market would be the biggest opportunity. 2. 2. 1. Strengths Tiger has a number of important strengths 1. Innovative Product: The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. Finally the tea flavored, hot or cold consumption optioned, 4th variation is the revolutionary energy drink product. With its unmatched and tailor-made for Turkish taste tea flavor; this energy drink can be consumed even in breakfast. Its ability to be consumed as a hot drink is also revolutionary. 2. Pricing: Tiger offers excellent quality with better pricing than its 2 major competitors, Red Bull and Burn 3. Product Ingredients: Tiger’s excellent combination of Guarana and Ginseng causes great focus, improved memory and higher productivity. Furthermore, the Thein in tea-flavored variation invokes additional alertness, especially required in the morning. 4. Serving Sizes: Unlike its competitors, Tiger will have 350 ml cans for Orange, Melon Tropical Mix flavors and 75 ml cans for tea flavored variation as well as the conventional 250 ml cans. 2. 2. 2. Weaknesses 1. Lack of Brand Awareness: Tiger does not have an established brand awareness and image. On the other side, Red Bull, Burn and other competitors have strong brand images. This issue will be dealt with aggressive promotion activities. 2. 2. 3. Opportunities 1. Growing and Profitable Market: The Energy Drink market grows around 30% annually. Furthermore, that sub category of the non-alcoholic beverages market has the highest profitability. 2. Demographics: Turkey’s population is younger compared with European and U. S markets. Therefore, target market size is lucratively big. 2. 2. 4. Threats 1. Competition: The competition in Turkey is well established. Red Bull and Burn share the upper segment of the market with almost 65% of the market value in total. With the addition of smaller and cheaper products, there are around 40 different brands in Turkey. In sum, Turkish Energy Drink market is highly competitive. 2. Energy Drinks’ image: Energy drinks are still seen as unhealthy and unnatural. In 2001, Red Bull was banned in Turkish market due to excessive caffeine content. Red Bull’s caffeine content is 400 mg per liter, whereas Turkish regulations did not permit higher than 150 mg at that time. However in 2004, Turkish Food Codex has been updated according to European Union standards and Red Bull’s ban had been revoked. Additionally, some fatalities occurred after excessive alcohol consumption and it was said that energy drinks were also involved and they would cause death when mixed with alcohol. These incidents along with the banning history of Red Bull strengthened the â€Å"unnatural and unhealthy† image of the Energy Drinks. 2. 3. Competition 2. 4. Product Offering 2. 5. Distribution 3. 0. Marketing Strategy 1. The main marketing strategy is to emphasize Tiger’s distinctive taste, different usage opportunities and size can. The taste is not too intense but very enjoyable with three different flavor. The product has 3 different and well liked flavors which can be consumed without mixing with any other beverage. Alternatively, those flavors of Melon, Orange and Tropical Mix are suited to mix with many different alcoholic beverages. The tea flavored, hot or cold consumption optioned will be an innovative energy drink. The size also provides a longer lasting boost of energy and cognition and production capability which led to the brand â€Å"Stay focused† slogan. 3. 1. Marketing Objectives Since we are completely a new brand we have set realist but achievable objectives for the for the first and second years of market entry First year objectives: In 2012, the total volume of energy drink will be theoretically 33 million liter if we take the consideration of the growth rate and last year wasted volume. We are planning to get a 5 percent share of the Turkish energy drink market through unit sales volume of approximately 5. 000. 000. We have to achieve a steady increase in market penetration. The primary goal is to build and increase both awareness and brand loyalty for Voltro among upper-income professional age 25 – 40. Second year objectives: In second year the main objective is to increase market share from 5 to 8 percent. We are planning to achieve break-even and start to get profit on our third year in business. 3. 2. Financial Objectives. Energy drinks are most profitable beverage among all non-alcoholic beverages. The energy drink market is very small compared to other beverages market but it is growing 30 percent per year. Our financial objective is to maintain and increase this grow rate for our business. For the first year specially we would like to maintain a significant advertising budget to execute and utilize different media vehicles: magazine, internet, prime-time television, ambient and billboards. These media vehicles will allow Tiger to reach the desired reach and frequencies while keeping within the budget. 3. 3. Target Markets Tiger’s strategy is based on a positioning of different and exotic flavors, hot or cold use opportunities and varied serving sizes. Our main consumer target of Tiger is upper income level white collar people, working parents and young adults between 25 and 40 age who want healthy, natural, tasty and a high quality an energy drink with an affordable price. Tiger energy drink has ability to strengthen memory, increase focus and overcome exhaustion and insufficient energy. Our secondary consumer target is low and mid income level which include truck drivers and blue collar workers who seek to stay alert during driving, working, etc†¦ These type of consumers are only looking to pay less for an energy drink since they consume for a purpose: â€Å"stay focused and alert†. 3. 5. Positioning Kaplan’s strategy is to be an innovative energy drink by product differentiation based on size, taste and hot or cold usage. Using product differentiation, we are positioning Tiger Energy Drink as the most revolutionary, tasty and healthy energy drink. Tiger is the brand of energy drinks that gives you the need of concentration and productivity in day time and need of fun and high energy in night to allow you to do everything you want in a full day of work and play. The fruity and tropical fresh taste leaves you asking for more and the bigger size contain more healthy ingredients than their competitors. Our marketing will focus on the value-priced equilibrium, reflecting the positive side of a big size and product taste and usage alternatives. 3. 6. Strategies Product 3. 7. Marketing Program 3. 8. Marketing Research 4. 0 Financials 4. 1. Break-Even Analysis 4. 2. Sales Forecast 4. 3. Expense Forecast 5. 0. Controls 5. 1. Implementation 5. 2. Marketing Organization 5. 3. Contingency Planning Non-alcoholic beverages market data excludes pure milk and home use demijohn water products.

Resource Journals :: essays research papers

Entry# 1 Saint Nicholas is the patron saint of just about everything. He is the national saint of Russia and Greece and churches named after him number in the thousands - more than 400 in Great Britain alone. He is the patron saint of judges, murderers, pawnbrokers, thieves, merchants, paupers, scholars, sailors, bakers, travelers, maidens and poor children. Saint Nicholas was born in the Middle East about 350 miles northwest of Bethlehem in the fourth century. Perhaps the most famous story of all tells how he helped three unfortunate young sisters who all had suitors but had no dowries because their father, a poor nobleman, could not raise the money. So they could not marry. Now the bishop Nicholas was a shy man and did not like to give money directly, so he thought of a way to give it anonymously. When the first daughter was ready to marry, the good bishop tossed a bag of gold into the house at night. Later, when the second daughter and third daughter prepared to marry he did the same thing . But when the third daughter prepared to marry, the poor nobleman was determined to find out who had been so generous. So he kept watch and saw the bishop drop another bag of gold into the house. It has been said that Saint Nicholas climbed on the roof and dropped the third bag of gold down the chimney where it landed in a stocking hung to dry, giving us a reason to hang up Christmas stockings today. Nicholas begged him to keep the secret, but, of course, the news got out. From then on, whenever anyone received an unexpected gift, they thanked Nicholas. Six hundred years later, the Russian Emperor Vladimir visited Constantinople and heard all the wonderful stories about Bishop Nicholas and decided to make him the patron saint of Russia. The stories even spread to the Lapland’s - to the people of the reindeer sleds. Statutes and pictures had shown him holding the three bags and when taken as the patron saint of the merchants, the bags became gold balls, representing moneylend ers and today, pawnbrokers in Italy. The anniversary of Nicholas' death, December 6th, either 345 A.D. or 352 A.D., is so close to Christmas that, in many countries, the two merged. I think Saint Nicholas is the helper of all that lives; from criminals to babies. Anyone who needed help he would help.

Kudler Accounting System Paper

Kudler Accounting System Paper Jon Lazar BSA/310 January 23, 2012 Jaclyn Krause Kudler Accounting System Paper These days it is especially important to pay attention to details when it comes to deciding if your accounting system is providing the kind of information that may be required of you to produce. I think legal requirements and government regulations are becoming more demanding as to what they expect to see if someone such as the I. R. S. were to show up and ask for an audit. I would like to talk a little about a few of the key features, core technology, benefits, and costs of installing and maintaining an efficient accounting system and some of the benefits it would be to your company, especially in areas where details are crucial. Like the existing accounting system that you have all probably gotten used to here at Kudler, a new accounting system would be set up the same way; by modules. Each module would be more comprehensive and attentive to details that have been apparently overlooked by the present system. In the way of features, I could say that it is the most important overall feature a new system could offer this company. New technology has provided for faster, more detailed and organized data auditing and reporting. This is essential in today’s business world to keep accurate, itemized data entries in order to satisfy government business regulations such as standards set by the I. R. S. Detailed information is especially critical for a company like Kudler, whose business transactions and data entry are performed by a single person. From an internal control standpoint, this isn't desirable. Having only one person, or even a few people doing all the accounting that has to be done in a lot of different areas, opens the door for fraud and embezzlement. Companies that employ more people assigned functions can structure tasks in such a way that those done by the same person don't pose a control threat. Realizing that for smaller companies, a lot of people in the accounting department may not be practical, and/or cost effective, systems have been developed for use with fewer people staffing them and still maintaining security. The internal control structure that can be installed in a new accounting system will help eliminate security risks through mechanics and procedures rather than expensive people (â€Å"Accounting – Basic Accounting Components of the Accounting System†,  2003). There are several top rated Core Accounting programs that would fulfill the needs of your accounting department. Weak areas and areas of concern with the existing system include inventory and ordering control, and the way employees punch in and out for work. Presently, there is no systematic way of ordering supplies other than when a store runs low, an order is placed to share between the three stores. If one of the stores should experience a slow period, overstocking could very well become a problem, especially when freshness of their products is one of Kudler’s trademarks. An inventory control feature within the core program can automatically analyze, predict supply needs for a set delivery date, and actually place the order for each individual store saving lots of time and expense. The process in which employees punch in and out of work and the process it goes through just to get to the payment agency seems very time consuming for Kudler. A payroll processing feature of a new accounting system would record data such as name, date, time, employee number, etc. from a card that an employee would swipe upon signing in or out, process the employee’s personal financial information and then send that information to a printing station to print out the physical checks or send that information to the employee’s bank for direct deposit. Kudler needs a system that is up to date with speed, and technology to be able to produce reliable up to date, detailed account of all transactions made in the form of itemized and organized reports. If it is the intention for Kudler Fine Foods to grow, it must have a system that can grow with it. I do not believe Exel spreadsheets with its time consuming manual entries will be able to keep up with the growth of the company. Replacing the XLX with a SQL database will give the company connect-ability to send and receive data updating reports and balancing finances all in real time. The total cost would include hardware and software upgrades to the main servers as well as each POS at each store. The cost will include the time it takes to install, program, and test the new system. The cost will also include a basic training program and online support along with materials warrantees and our guarantee of customer satisfaction in both product and service. In closing I can only say that the benefits of a new accounting system would surely in the long run outweigh the modest cost of installing a new system. In business, time is money so saving time is saving money, and in this day and age where attention is given to detail, and details can either cost you money or save you money, there is only one logical choice. References: Accounting – Basic Accounting Components of the Accounting System. (2003). Retrieved from http://www. businesstown. com/accounting/basic-components. asp

The Implementation Of Green Energy Essay - 1270 Words

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